Using social media for fund raising by non-profits.
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nonprofits using social media
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“What started in 2006-2007 as a series of listening and engaging experiments has now begun to pay off. In December 2008, thousands of Facebook members helped leveraged a $50,000 donation from the Western Union Foundation by voting for the American Red Cross and its disaster relief efforts on Facebook. The $50,000 donation contributed to a broader American Red Cross goal to raise $100 million for disaster relief.”
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